Frank Charles (pictured at top left) may be a skill level 4 in the Blue Ridge APA, but when it comes to preparing killer subs and sandwiches in his Arden deli, he’s a skill level 7 all day long. We’re talking about fresh baked breads, Boar’s Head meats and cheeses, homemade side dishes, and a menu packed with specialty sandwiches that will make you wish you skipped breakfast.
In 2008, Blue Ridge APA League Operator Vicki Catalano (pictured at top left and lower right) decided to share her love of Frank’s deli with local APA members. She approached Frank during APA League night at “Fat Cat’s Billiards” and asked him to be the first non-pool related business to join her Blue Ridge APA Discount Program. Frank agreed, and for the last three years, Frank’s New York Deli has offered a generous 10% discount to Blue Ridge APA members who show a current APA membership card—and a lot of Blue Ridge APA members took full advantage of the deal!
While visiting the Blue Ridge APA, APA Senior Franchise Consultant Bris Robinson dropped in to thank Frank for hooking up local APA members with incredible food at a great price. Frank’s pool teams proudly display their APA trophies inside the deli alongside the specialty mustards, chips, and jars of pickled goods, and a Spring 2011 issue of The American Poolplayer® magazine is available to patrons while they wait for their order. A native Western New Yorker, Bris had to see for himself how Frank’s sandwiches stacked up against those he remembers from home. After much deliberation, he ordered the ham club on sourdough with smoked Gouda, bacon, lettuce, tomato, and dijonaise—hold the onion. The verdict? No contest, Frank wins.
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